10.26180/5cb682edd426b
SUMITRA DEVI A/P GOVINDA NAIR
SUMITRA DEVI A/P GOVINDA
NAIR
Corporate Social Responsibility in Multinational Corporations: A Co-evolutionary Theory Perspective
Monash University
2019
Corporate Social Responsibility
co-evolutionary theory
international management
international business
International Business
Business and Management not elsewhere classified
2019-04-17 01:35:39
Thesis
https://bridges.monash.edu/articles/thesis/Corporate_Social_Responsibility_in_Multinational_Corporations_A_Co-evolutionary_Theory_Perspective/8001890
The study looks at why and how strategic Corporate Social Responsibility (CSR) approaches differ across subsidiaries of the same MNC, by employing the co-evolutionary theory perspective. Findings suggest that inconsistency in internal factors within an MNC – leadership commitment, social competency, absorptive capacity, level of CSR integration into business; varying external environments faced by each subsidiary; as well as the type of co-evolutionary dynamics model operating in each MNC result in variations. MNCs with the managed selection and holistic renewal CSR co-evolutionary models were found to have more cohesive and better CSR performance. The study covered four MNCs across eleven countries.