@article{McCaughey2017, author = "McCaughey, Nathalie Chantal", title = "{‘Not just a pie in the sky’ : an investigation into the cash-equivalent value of loyalty currency and the impact of a frequent flyer program on its members}", year = "2017", month = "10", url = "https://bridges.monash.edu/articles/thesis/_Not_just_a_pie_in_the_sky_an_investigation_into_the_cash-equivalent_value_of_loyalty_currency_and_the_impact_of_a_frequent_flyer_program_on_its_members/4657735", doi = "10.4225/03/58a51f529470d" }